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For consultants, a website is a powerful asset that builds credibility, attracts clients, and saves time. Your website works around the clock, offering potential clients an immediate, clear understanding of what you do and how you can help them. It showcases your expertise, presents testimonials or case studies, and helps visitors learn more about your services.
For solo entrepreneurs or small consulting businesses, your website can also be a time-saving tool. It’s available 24/7, so clients can browse, book consultations, or contact you without you needing to be constantly present. With the right design and functionality, it can free you from administrative tasks and allow you to focus on what you do best.
Below are six consultant website examples to inspire your design or help you get started, plus best practices to ensure your site is effective.
1. Selene: Design consulting
This website features a clean, neutral color scheme and plenty of visual space to let your work speak for itself. Projects are displayed clearly to help potential clients quickly understand your capabilities. Key sections like your story, services, and contact information are easy to find, making it simple for visitors to explore or reach out.
The clear layout uses spacing and varied image sizes to ensure everything feels organized without feeling overwhelming. Space for client testimonials near the footer lend credibility and encourage trust after a visitor has finished scrolling through a preview of your work. This is a great option to present your work professionally while making it easy for visitors to connect with you.
Start with the Selene template
2. Myhra: Wellness consulting
This design is for consultants who want to provide a comprehensive, user-friendly website experience. With easy access to essential sections like services, coaching, and recipes, it’s a great fit for someone offering both personalized services and general education.
The header features clear links to key areas, allowing visitors to quickly find information or log in to access exclusive content. The "Work with me" button makes it easy for potential clients to take action and start their journey with you. Once someone clicks through, the option to schedule a free consultation directly through the site streamlines the process, encouraging engagement.
Offering live events and online lessons in addition to coaching shows versatility and makes your services more accessible, while the newsletter sign-up in the footer ensures ongoing communication with your audience even if they’re not ready to book yet.
3. Cedar: Financial consulting
The clean layout and bold color palette of this website immediately communicates a sense of professionalism and authority. The website prominently features a “Get Started” link in the header, making it easy for visitors to book time with you.
The homepage and services page both include space to share detailed information on every service you offer, ensuring potential clients know what to expect. With consultation scheduling at the forefront and a blog that showcases your expertise, this website design makes it easy to build trust and convince visitors to book with you.
4. Agaro: Marketing consulting
This is a dynamic example for marketing consultants who want to showcase their expertise in a bold, attention-grabbing way. With bright, sharp colors and clear, detailed descriptions of services, it immediately communicates the agency’s focus and energy.
The homepage concisely covers a range of essential marketing areas like design, data analytics, SEO, and digital advertising, making it easy for potential clients to see how you can help them. The site’s clear navigation and easy-to-use contact form, along with links for social media, ensure visitors can quickly get in touch or learn more. This template is designed to make it simple for prospects to connect with you and understand how your strategic approach can drive results.
5. Adri
Consultants who want to build strong connections with their clients may gravitate to this design. Featuring a “Book Consultation” button in the header and a “Work With Me” button just below, it makes scheduling a meeting the clear next step.
The site also highlights past projects, giving potential clients a clear picture of your work. The layout allows visitors to get to know the person behind the service, almost like an interactive resume, fostering trust and connection. Testimonials take center stage on the homepage, offering social proof of your success. An FAQ section addresses common questions, including pricing, making it easy for visitors to understand and make a decision about your services. Plus, the email subscription option helps you stay connected with prospects and keep them informed about what you offer.
6. Customer example: Rio Viera-Newton
Squarespace customer Rio Viera Newton’s website is designed to showcase her expertise in skincare and make it simple for visitors to book time with her. Right away, the site highlights the option to schedule a skincare consultation.
The site also features information on how the booking process works, ensuring clarity for anyone interested. Relevant press coverage adds credibility and highlights her authority in the field. Additionally, a shop link allows visitors to purchase skincare products through her affiliate store, creating an additional revenue stream for Rio. This site is a great example of how to effectively combine service promotion and ecommerce in a user-friendly way.
Learn more about Rio and her website
Best practices for a consultation website
Successful consulting websites are built on clear branding, professional design, and straightforward navigation. When starting your own, keep a few best practices in mind to create a website that not only attracts clients but also simplifies the way you do business.
Start by defining your brand. Having a sense of your style, voice, and brand personality can help you make design decisions around color and fonts.
Showcase your unique services. What you offer is one of the first things visitors will want to learn. Your service descriptions are the perfect chance to get their attention and convince them of your value.
Make your homepage compelling. This is often the first page visitors will land on. Think of it like a skimmable summary of the most important things they need to know.
Ensure essential pages are easy to find. That includes pages like your portfolio and client testimonials in addition to your booking page.
Streamline your workflow with automated tools. Tools like Acuity Scheduling and Squarespace Invoicing can save you time to focus on clients.
Optimize your site for search engines. Ensuring your site is easy to use and includes SEO keywords, like “career consultant for designers” can boost your visibility and help new clients discover you.